15/10/2022.   Busiswa  performs during the inaugural Basadi in Music Awards that were held at Gallagher Convention Centre in Midrand

Picture: Basadi Awards

Sofnfree returns as Basadi in Music Awards sponsor

The much loved and South Africa’s leading haircare brand Sofnfree – The HairXpert, returns as a sponsor of the annual Basadi in Music Awards 2023. Sofnfree, previously sponsored the Dance Artist of the Year category and is this year’s sponsor of the Amapiano Artist of the Year category.

Sofnfree, as a leader and Xpert in African haircare, will not only be sponsoring the Amapiano category but will further uplift, encourage freedom of expression and advancing women’s careers in music and entertainment by powering the Basadi in Music Awards’ all-female dancers and all female live band at the main event in August 2023.

Sofnfree brand manager Ms. Noeleen Burger: ”We’re so honoured to be participating in the Basadi in Music Awards journey to greatness and offer our heartfelt support to the women who will be nominated across all categories. Basadi in Music Awards is a phenomenal platform for Sofnfree to celebrate women, talent and passion – in one lyrical, beautiful package. Good luck to Basadi in Music Awards and to all those who will be nominated in the Amapiano Artist of the Year category!”

Basadi In Music Awards CEO Hloni Modise Matau: “Hair is such a powerful form of self-expression and creativity; similarly, so is music. It is reaffirming that Africa’s leading haircare brand shares our vision of recognising the remarkable contributions of women in the music and entertainment spaces. Sofnfree has come on board for a second time to sponsor what will now be known as the Sofnfree Amapiano Artist of the Year category and have gone a step further to power the live band and dancers performing at the main event. Collaboratively, Basadi in Music Awards and Sofnfree aim to give confidence to and celebrate women, and we are truly excited to forge forward together in this celebration of women in music and entertainment.”


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