Levi’s® South Africa announce award winning television and radio personality, Lerato Kganyago as their official ambassador for their Curvy range for Summer 2020. “It’s imperative that the perception of weight issues among young black girls and adolescents is changed. The female body has been under scrutiny for too long, what media portrayed as beautiful was therefore beautiful, and this is just not the case as we progress into 2021 we celebrate our diversity and differences in size, shape and color.”
Lerato continues to shine light on the importance of celebrating women in Africa irrespective of their bodies.
With personal body shaming experience from the media for Lerato this campaign is not continues to stand by her curves and what better way to make the stand than together with Levi’s® in support of their Curvy range being a fit solution for “curvy” woman.
“We see our Curvy range as catering for an important need, creating jeans in the way bodies are made and meant to be and not the other way around. Celebrating the Feminine Curve and championing body positivity.” says David Davey, Brand Manager at Levi’s® South Africa. “We need a champion, an ambassador for these young women to look up to and ultimately their co-sign.”
As the Project Runway host, SA Style Awards Most Stylish Media Personality 2019, and now, Levi’s® Curvy Ambassador, Lerato continues in her pursuit to constantly shift the mindsets of African women and their body’s.
As she continues to grow her beauty company, FlutterByLKG, she stands behind her motto “Beauty with Purpose” through everything she accomplishes.
To learn more about Levi’s® Curvy, click here www.levi.co.za.
Source: Press Release
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