Jaguar South Africa along with #GiveHerACrown proudly revealed, and show cased the 2023 Crown Collection that featured six South African creatives. In celebration of women’s month, the exhibition aimed at inspiring women started from August 14th and will continue till the 25th of August.
The #GiveHerACrown advocates for a range of artistic restraints and it is through such exhibitions where the artists get the chance to create these collections toinspire and promote the idea of women embracing their individual differences across countries.
The idea of #GiveHerACrown was began in 2020 and was endowed by Jaquar. Its existence is aimed at shifting the narrative of South African women by telling their real struggle stories in sense of them being survivors, activists, pioneers. The movement cooperated the significant role in improving and enriching female artists. In doing this it has provided a platform to share and show their talent as well as stories to inspire more women.
“Jaguar is committed to building a rich and inclusive culture that reflects our communities. It is a great honorto be a part of this initiative that goes beyond highlighting the plight of women in an unequal society, but also seeks to celebrate their creativity and contribution to their communities and the country.”, says Irene Kakooza, Communications Manager, JLR South Africa & Sub-Sahara Africa.
This year’s campaign appreciated the six creative women who created pieces that were affiliated with the theme of “Celebrating the exquisite details of women”. The outcome of the theme was a collection of bespoke collections which are labelled the Crown Collection.
“The six artists’ interpretation of the brief and execution of their design is exemplary, and perfectly reflects the inner strength and resilience of women. These are qualities that we need to hone more to shift the needle in the empowerment of women, and to advance positive societal change in South Africa.”, continued Irene Kakooza.
Here is what the six creatives had to say:
“An accomplished resin and acrylic painter, showcased “Bold and Unbound”, symbolising the transition from dark to light as a powerful way to represent the universal experience of overcoming negativity through female empowerment”, says Andiswa Bhungane.
“A steel sculptress, unveiled “Halo”, which offers women space to reflect on their strength and purity and to celebrate their femininity”, says Beth Diane Armstrong
“A fashion designer, revealed “The Beauty of Resilience”, an artisanal womenswear piece that showcases the resilience of women and the unique and empowered beauty that emerges when a woman realises her own strength”, says Lara Klawikowski.
“A pastel artist, created “Daphne’s Wreath”, which signifies intrinsic strength, survival, and new life”, says Helena Hugo.
“Also a fashion designer, showcased “Ophidia”, which uses the enigmatic allure of a serpent to symbolise, with every thread, the intricate process of transformation, renewal and strength”, says Shelley Mokoena.
“A sculptor and environmental architect, created “Avis fragilis”, a delicate figure with a shell-like quality that shows how something that’s fragile can also be powerful”, says Sonja Swanepoel.
The collection is characterized by seamless designs which express the designers goals and objectives to have women inspired and overcome challenges. “The 2023 Crown Collection, curated by the highly regarded and accomplished ARRCC interior design and décor studio, will be housed at the prestigious Melrose Gallery in Johannesburg, for viewing and purchases.
Proceeds from the 2023 campaign will go towards the Crown Bursary Fund to benefit aspiring female designers”, says Nomaswazi Nkosi Public Relations Specialist, Jaguar Land Rover South Africa.
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Press release/Tshegofatso Ramaphoko
Images: Supplied
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